{"title":"New Label","description":"\u003cp data-start=\"136\" data-end=\"251\" style=\"text-align: center;\"\u003eWe’re slowly rolling out a new label across the range, marking the beginning of a new chapter for Cargo Road Wines.\u003c\/p\u003e\n\u003cp data-start=\"253\" data-end=\"437\" style=\"text-align: center;\"\u003eAt the centre is Mina, our kelpie, who has become a quiet symbol of the vineyard. Honest, grounded and always close to the land, she represents the spirit of how we farm and make wine.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"735\" style=\"text-align: center;\"\u003eThe new label is intentionally simple. A clean white background paired with a single colour for each wine, chosen to reflect its personality and character. It’s a subtle nod to our previous labels, which celebrated colour and expression, now refined into something more considered and restrained.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"901\" style=\"text-align: center;\"\u003eThese labels are the result of a collaboration between James and Claire Fox of Roadtrip Creative, bringing together a shared vision of clarity, character and place.\u003c\/p\u003e\n\u003cp data-start=\"903\" data-end=\"985\" style=\"text-align: center;\"\u003eThis shift isn’t about changing who we are. It’s about expressing it more clearly.\u003c\/p\u003e\n\u003cp data-start=\"987\" data-end=\"1199\" style=\"text-align: center;\"\u003eAs a regenerative, land led vineyard, our focus has always been on integrity, humility and care for the land. The new label reflects that. Thoughtful, honest and quietly confident, just like the wines themselves.\u003c\/p\u003e\n\u003cp\u003e\u003cscribe-shadow id=\"crxjs-ext\" data-crx=\"okfkdaglfjjjfefdcppliegebpoegaii\" style=\"position: fixed; width: 0px; height: 0px; top: 0px; left: 0px; z-index: 2147483647; overflow: visible; visibility: visible;\"\u003e\u003c\/scribe-shadow\u003e\u003c\/p\u003e","products":[{"product_id":"primitivo-love","title":"Primitivo Love","description":"\u003cp data-start=\"230\" data-end=\"286\"\u003e\u003cem\u003eBlackberry, toffee apple and cherry\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"288\" data-end=\"518\"\u003ePrimitivo Love is unapologetically fun from the first pour. Slightly spritzy, gently sweet and bursting with flavour, this is a wine designed purely for enjoyment. It breaks the rules in the best way and leans fully into pleasure.\u003c\/p\u003e\n\u003cp data-start=\"520\" data-end=\"844\"\u003eJuicy blackberry flavours lead the way, followed by candy toffee apple and bright cherry notes that give the wine its playful edge. Served well chilled, it is light on its feet, incredibly easy to drink and guaranteed to lift the mood. Perfect for parties, long lunches, casual catch ups or simply whatever takes your fancy.\u003c\/p\u003e\n\u003cp data-start=\"846\" data-end=\"975\"\u003eThis is a wine to enjoy right now while it is fresh, lively and full of energy. No cellaring required. Just open, pour and enjoy.\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1191\"\u003e\u003cstrong\u003eSoundtrack:\u003c\/strong\u003e\u003cstrong data-start=\"977\" data-end=\"991\"\u003e\u003cstrong data-start=\"1054\" data-end=\"1068\"\u003e \u003c\/strong\u003e\u003c\/strong\u003e\u003ca href=\"https:\/\/open.spotify.com\/playlist\/5ABKJsTVg99mWk45Jy952C?si=FINCWW_eTiyG2qY8YYUL7w\"\u003eGood Luck Babe - Chappell Roan\u003c\/a\u003e \u003cstrong data-start=\"977\" data-end=\"991\"\u003e\u003cstrong data-start=\"1081\" data-end=\"1122\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-start=\"1122\" data-end=\"1125\"\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003eBright, sweet and a little rebellious, this chilled Primitivo is made for carefree evenings and good company. Juicy, spritzy and impossible to ignore.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1193\" data-end=\"1237\"\u003e11.0% Vol Alc | 750 mL | Standard drinks 6.5\u003c\/p\u003e","brand":"Cargo Road Wines","offers":[{"title":"Default Title","offer_id":52260991926561,"sku":null,"price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/4751\/9265\/files\/2_5a3960c6-3303-4704-bf16-eb035620e4b5.png?v=1775261845"},{"product_id":"dessert-zinfandel-2025","title":"Dessert Zinfandel 2025","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:1fed3790-0ff7-44c8-a9b9-509f8fc9b4ae-45\" data-testid=\"conversation-turn-90\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"66a4b2e2-6229-47c4-a71d-387eed4a9c39\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"216\" data-end=\"268\"\u003e\u003cem\u003eDark berry jam and chocolate\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"270\" data-end=\"546\"\u003eThis Dessert Zinfandel is deliberately sweet and luxuriously thick, offering a rich, jam like expression of the variety at full ripeness. The grapes are harvested extremely ripe, and fermentation is carefully stopped to retain natural sweetness and concentrated grape flavour.\u003c\/p\u003e\n\u003cp data-start=\"548\" data-end=\"761\"\u003eIn the glass, it delivers an opulent palate of dark berry jam and cooked fruit, with richness and weight that coats the mouth. The sweetness is generous but balanced, making it deeply satisfying rather than heavy.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"933\"\u003eThis is a wine made for the end of the table. Perfect alongside chocolate desserts, shared slowly, or enjoyed on its own when you want something indulgent and comforting.\u003c\/p\u003e\n\u003cp data-start=\"701\" data-end=\"793\"\u003e\u003cstrong\u003eSoundtrack:\u003c\/strong\u003e \u003ca href=\"https:\/\/open.spotify.com\/playlist\/5ABKJsTVg99mWk45Jy952C?si=FINCWW_eTiyG2qY8YYUL7w\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eEspresso\u003c\/span\u003e\u003c\/span\u003e by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSabrina Carpenter\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"983\"\u003eLush, sweet and made to be enjoyed, this dessert Zinfandel is rich without being heavy. Smooth and generous, it’s the bottle you open when the night calls for something a little indulgent.\u003c\/p\u003e\n\u003cp data-start=\"1133\" data-end=\"1177\"\u003e14.5% Vol Alc | 500 mL | Standard drinks 6.2\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cscribe-shadow id=\"crxjs-ext\" data-crx=\"okfkdaglfjjjfefdcppliegebpoegaii\" style=\"position: fixed; width: 0px; height: 0px; top: 0px; left: 0px; z-index: 2147483647; overflow: visible; visibility: visible;\"\u003e\u003c\/scribe-shadow\u003e\u003c\/p\u003e","brand":"Cargo Road Wines","offers":[{"title":"Default Title","offer_id":52260993925409,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/4751\/9265\/files\/5_5ef1a088-380d-484f-9a8d-486317facf0d.png?v=1775261845"},{"product_id":"riesling-2025","title":"Riesling 2025","description":"\u003cp data-start=\"242\" data-end=\"274\"\u003e\u003cstrong data-start=\"242\" data-end=\"274\"\u003eCitrus blossom \u0026amp; green apple\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"276\" data-end=\"492\"\u003eBright, precise and quietly confident, this cool-climate Riesling opens with lifted citrus blossom, green apple and fresh pear. Fine natural acidity runs through the wine, bringing vibrancy and clarity to the palate.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"643\"\u003eRefined and restrained, it offers poise and freshness rather than weight, making it a natural match for fresh seafood or lightly spiced Asian dishes.\u003c\/p\u003e\n\u003cp data-start=\"645\" data-end=\"808\"\u003eWith time in bottle, the wine will continue to evolve, developing greater texture, mouthfeel and aromatic complexity, as our Rieslings have shown in past vintages.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"675\"\u003eSoundtrack: \u003ca href=\"https:\/\/open.spotify.com\/playlist\/5ABKJsTVg99mWk45Jy952C?si=FINCWW_eTiyG2qY8YYUL7w\"\u003eTime to Pretend – MGMT\u003c\/a\u003e\u003c\/p\u003e\n\u003cp data-start=\"677\" data-end=\"825\"\u003ePlayful, vibrant and full of momentum. A wine with lift and brightness, where crisp fruit and natural acidity bring freshness and life to the glass.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"986\"\u003e11.3% Vol\/Alc | 750 mL | Standard drinks 6.7\u003c\/p\u003e","brand":"Cargo Road Wines","offers":[{"title":"Default Title","offer_id":52422133907745,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/4751\/9265\/files\/4_d0d94385-cff6-4fdd-84f9-8743160a14eb.png?v=1775261863"}],"url":"https:\/\/cargoroadwines.com\/collections\/new-label.oembed","provider":"Cargo Road Wines","version":"1.0","type":"link"}